Journey To Growth

Journey To Growth was brought to me as an idea to create brand for the HR team, within ACCO. There had been attempts at this before but none were successful. I was instructed to come up with something with more of a corporate style. After some trial and error I decided to lean into some more creative ideas. This inspired the client and led us to the final mark that we decided on. Displayed below is the progress of sketches to the final mark at the bottom.